Wednesday, July 14, 2004

Bookworm cool

Trendcentral

The fashion crowd gets literary.

According to our UK trendsetters, what you read can say as much about your cool credo as your funky home furnishings and your favorite local dive bar. Now, being a bookworm is fashionable. In the UK, hip authors such as Zadie Smith and Gwendoline Riley are taking on rock star status among the in-the-know elite. We saw it start to happen here in the States last year when we saw biblio-inspired fashion in the Spring 2003 fashion shows (Biblio Fashion TC) when JT Leroy’s novel Sarah inspired the design duo Heatherette and Italian label Costume National.
Among magazines, the "it" magazine of the moment among trendy UK booklovers is Zembla, a new literary magazine that is attracting the design/fashion crowd. The magazine's trendy layout and artistic covers have attracted trendsetter devotees - as well as advertisers such as Marc Jacobs, Jil Sander, Christian Dior, Paul Smith, Issey Miyake, and Beck's. We suspect this could signal a shift from having book clubs in people’s homes to hosting them in more innovative settings such as local art galleries. We're also look forward to sexy librarian looks this fall with pencil skirts, black rimmed glasses, and tight cardigans. Get your library card ready.